Google is rolling out an updated algorithm – that factors in “mobile-friendliness” as a ranking signal – on April 21 (that’s today!).
Clients are asking us a few questions.
- 1. What does this mean?
Google will be increasing the visibility of sites that are optimized for mobile.
- 2. What should we be doing?
If you don’t’ have a mobile optimized site, you should begin work to create one. Don’t freak out though. Google is not going to penalize your site because it is not mobile-friendly. Google may, however, rank another site that is mobile-friendly – when a user queries a term that is relevant to what you offer – over yours.
If you have a mobile optimized site, good news for you. Your site may now perform better than it was on the search engines because it may outrank those that are not mobile-friendly. Think more traffic!
We think the most important thing to point out is, your site should be optimized for mobile, regardless of Google’s algorithm update. A mobile optimized site will improve site performance and conversions rates. It will provide users – who are more than 60% likely to use a mobile device or tablet to perform research (comScore report) – a better experience. If you’re site is not optimized for mobile already, this should have been on your radar prior to Google’s announcement of the algorithm update. Don’t you want to improve site performance? But more importantly, don’t you want more conversions?
If mobile optimization is not a top priority for your company, here’s a push to make it one.
We’re constantly telling clients that first and foremost, do things on your site that will improve the user experience. Usually, those activities are beneficial for search as well. Google’s algorithm update is a great example of that case in point. Optimize your site for mobile – which will improve a user’s experience – and Google will reward you for it.
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